7 Email Marketing Tools You Should Know

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Around 35% of people in the world use email. Out of the 196 billion emails sent out each year, 109 billion are business related. Take a moment to think about the number of opportunities this may present to your business. Marketing services are an important tool in targeting your customers. They will enable you to tailor the message to each client, allowing you to communicate with them on a personal level. Choosing the right email marketing service is therefore critical. Marketing services provide your business with the following functionalities: Mailing list customization, pre-designed templates, email automation, opt-in and opt-out processes, Bounce management, spam and design testing, blacklists, social media integration, etc. Here are seven email tools you should know.

1. Constant Contact


Constant Contact is a trusted leader in business marketing with more than 15 years of experience and a customer base of over 650,000 customers. The company works with small businesses such as yours in delivering email marketing services that assist them in doing business. If you are looking to battle it out with the big giants in the industry, Constant Contact will provide you with valuable marketing tools to help level the playing field. They will provide the sling and the stones you need to fight the many Goliaths. It will assist you in fostering customer relationships required to succeed and to harness the power and potential of the internet. Some of its features include.

  • Customizable templates
  • Social media marketing
  • Email automation
  • Easy contact management
  • Email tracking tools
  • PLUS features: Event marketing, Autoresponder, surveys, coupons and donations.

2. AWeber


A Weber is a platform that provides marketing services to over 100, 000 entrepreneurs and small businesses looking to connect with customers and grow. It aims to provide your business with an enjoyable platform that is easy to use. It also gives you live customer support each day of the week and educational materials and resources to assist you in your mail campaigns. Its features include.

  • Expert customer service
  •  Autoresponder follow up
  • Great looking sign up forms
  • Subscriber segmenting
  • Email newsletters
  • Drag-and-drop editor
  • App integration
  • Email market tracking
  • Landing pages

3. ConvertKit


If you are a blogger, ConvertKit is designed to cater for your needs. Many companies that offer marketing services employ a generic approach and aim to provide products and services to different types of businesses. In the process of attempting to serve them all, they lose the opportunity to provide tailor made solutions for specific businesses. ConvertKit is a company that breaks from tradition to offer tailor made marketing services that can help you grow your blogging business. The following are some of its principal features.

  •  Data tracking
  •  Attractive forms
  •  Email automation
  •  Organizing subscribers
  •  Text based emails
  •  Reliable support
  •  Slack community
  •  Concierge migration.

4. GetResponse


Get response is a marketing platform with over 15 years of experience in delivering online marketing solutions to businesses and entrepreneurs. The company operates in the U.S., Poland, Russia, India and Canada. It offers you simple but powerful solutions for your small and large businesses. Their tools are designed to help your business implement high-impact mail campaigns. Their list of features include.

  •  Email solutions
  •  Landing pages
  •  Autoresponder
  •  Marketing automation
  •  Webinars
  •  Enterprise solutions
  •  Real time campaign insights.

5. MailChimp


MailChimp was founded in 2001 and has over 15 million customers. The company provides an automation platform for your business and sends over a billion emails every day. It creates innovative products and provides features and integrations that enable your business to send marketing emails, targeted campaigns and automated messages. It also provides you with detailed reports that you can use to grow. Its features include the following.

  •  Email designer
  •  Facebook ad campaigns
  •  Instagram ad campaigns
  •  Email templates
  •  Email beamer
  •  Merge tags
  •  Segmentation and groups
  •  Custom forms
  •  Marketing automation

6. Campaign Monitor


Campaign Monitor provides simple and yet powerful email solutions that can solve your complex business problems and enable you to keep growing. Their services include automation, email solutions and online surveys. The company is present in 20 cities around the world including San Francisco (US base), Sydney and London. Take a look at some of their features.

  •  Custom templates
  •  Marketing automation
  •  Contacts and segmentation
  •  Rich behavioral data
  •  Sign up forms
  •  Analytics
  •  Apps and integration
  •  Transactional emails

7. ActiveCampaign


Active Campaign provides intelligent automation solutions to your business. The company has changed its business models over the years and recently ceased to be a traditional software after adopting the SaaS model. They focus on ensuring that you achieve better results and at the same time reducing the number of emails that you need to send to achieve those levels of success. They assist your business in creating targeted campaigns by providing marketing automation features. Some of those features include:

  •  Drag and drop
  •  Free templates
  •  Mobile friendly
  •  Free image hosting
  •  Data driven segmentation
  •  Behavioral based emails
  •  Geo tracking


In Summary

The importance of having a well-run email campaign in growing your business cannot be overstated. You should chose a marketing service that is likely to add the greatest value to your business, one that will provide simple solutions to help grow your mailing list. A good marketing service will provide you with automated processes for easy customer interactions. As you set out to choose an email marketing service, look out for features that can meet the growing needs of your business, and don’t be distracted by eye-catching features that may not add any value to your business.

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