Thanks to active COVID-19 vaccine drives, restrictions and lockdown measures are slowly starting to lift. However, social distancing, remote work, and other pandemic-related hurdles are driving customers to spend more time than ever on computers and smartphones. With digital reliance at its peak, businesses need to keep up and unlock their business website’s full potential. This process starts with asking yourself, “what can your brochure website do you for you in 2021? If you don’t know all the answers, don’t worry!
We’ve got you covered with the 9 essential features your brochure website needs during COVID-19.
Importance of a Brochure Website During COVID-19
A brochure website is a platform businesses use to promote products and services without actually making a sale. It is essentially your product catalog in digital form. While social media channels are great for engaging with potential customers, they don’t offer everything you need to accomplish your digital marketing goals.
During the pandemic, businesses must offer all the relevant information customers need to complete the purchase process. While social media allows you to put your basic information online, people want more than that. They want to see everything you want to offer. They might be looking for a specific item and simply browse around to learn more about your products and services.
With limited foot traffic in stores, brochure websites have become an incredibly popular way for businesses to display their products and services without selling them online. Interested prospects can contact the company to place an order or book a service.
Essential Features You Need On Your Brochure Website and their Importance
The pandemic has forced businesses to adapt their overall digital marketing strategy. Businesses that own a brochure website need to make some changes and turn it into functional applications by adopting 9 essential features:
1. Contact Us – Both Presentation and Receiving Information (Forms)
Your brochure website’s ‘Contact Us’ page plays an essential role in turning visitors into customers especially since they can’t make online purchases of your goods and services. Secondly, not all visitors will immediately call you regarding your services. To keep them in the loop, you can create a ‘Contact Us’ form that will allow them to subscribe to your email or text campaign.
2. About Us – Bios, Company Purpose, History, Work Accomplishments
If COVID-19 has disrupted your business’s foot traffic and turned your website into your rainmaker, you need to ensure your ‘About Us’ page is optimized to contain all the relevant information about who you are, what you do, accomplishments, history, bios, etc. With your brochure website being your digital front now, properly introducing yourself is critical for success.
3. Blog
Amid the pandemic, people are looking for more information online to resolve their queries. So, revamping your blog strategy can help you address the pandemic challenges and get more people to read your content.
4. Social Media
With billions of people spending more time on social media, you must create a distinct online presence by connecting your brochure website with social media networks, such as Facebook, Twitter, and Instagram.
5. Product Landing Pages
Landing pages play a crucial role in attracting audiences to your website from Google or social media ads. During the pandemic, your brochure website needs to be well-strategized and organized to boost conversion rates.
6. Help Desk
During COVID-19, customer support can make or break your business. So, you need help desk software, such as live chat on your website to answer real-time queries and mimic an in-person experience.
7. Frequently Asked Questions
Customer queries have changed since 2020 so you need to make some tweaks to include pandemic information, such as opening timings, payment options, product updates, and other frequently asked questions.
8. Discussion Forums
By adding discussion forums to your brochure website, you allow online visitors and potential customers to connect and learn more about your business.
9. Online Appointments and Registration
Online appointments and registrations help you eliminate unnecessary physical paperwork and digitalize many processes. Using this feature, you can maximize engagement and learn more about your audiences.
Conclusion
Brochure websites have become the go-to strategy for businesses to present products and services to clients during the pandemic. However, you need to ensure that your website is equipped with all the essential features to maximize returns. Even if the pandemic ends tomorrow, customers are not likely to go back to their old ways, so you need to adapt now.
