Designing a website for your dog walking service is incredibly important for your future success. This is a great area for customers to get to know about you and your team, as well as other information on your services such as where you’re located costs, contact info, etc. In this guide, we will be taking you through the top 14 most important things you should have on your dog walker site.
1. Contact Information
Having your business’s primary phone number, email, and address is important to have on your site. This information is some of the most important content that you can promote on your dog walking service site. Plus, according to recent surveys, nearly 27 percent of small businesses fail to show a contact number on their site resulting in a loss of sales. The best place to put it is on your homepage, where anyone can see it. However, it’s never a bad idea to have it on every page as well.
Your company’s email address should have your company’s name in it. For example, it should display something like John@JohnWalksDogs.com. You should also be displaying a service area or where your pet care company is located in either the footer or header of your site.
2. Service Area Map
Displaying a service area map can help your customers locate your dog walker company. This will make it easier for them to find you for a consultation and promote client growth.
You can easily do this by directly typing in your address to the header and footer of your site, or add a map to your site’s “contact us” page.
3. Hours of Operation
Putting your hours of operation are incredibly important to your customers. You should be sure to put them in either the header or footer of your pet care site. However, don’t forget to constantly update your hours in case they change.
4. Contact Us Form
Having a contact us form is important for your clients since they can use this to get in touch with you faster. Especially if you are opening up new dog walking slots for customers, this is a great way to get inquiries. In the form, you should make sure your customers fill in their name, address, email, phone number, and concern.
5. Social Media Links
Consider adding links to your social media pages in the header or footer of your site. This is a great way to make sure visitors are able to locate your pages. Not to mention, having an active social media presence is an important piece of any digital marketing strategy.
6. About Us Page
Since your about us page is one of the most frequently visited pages on your site, you should make sure it is filled with engaging content to win your customers over. This is the best place on your site to fully tell your story and include any extra details of your dog walking service.
7. Cost
Listing your the cost of your services is important for your clients if they are preparing quotes. It’s also wise to list any discounts you offer as well.
8. Dog Walking Photos
Not only do images add a touch of design to your site, adding photos of you and your team walking dogs can help add trust with your customers. This assures them that you know what you’re doing and is a great way to promote your services. After all, seeing is believing.
9. FAQs
A FAQ page is a great place to answer any questions your customers might be pondering. It’s a good idea to have at least 10 FAQ questions, ranging from consultations to dog emergencies. If you need any ideas on these questions, you can always borrow a few from your competitors.
10. Reviews and Quotes from Satisfied Customers
This is also known as social proof. People (and dogs) are more likely to use a service if they see that others have used and enjoyed the service in the past. This is why customer reviews are so crucial. Include these testimonials on the home page of your site or dedicate a separate page for them. Just make sure that the ones you use on your website are positive!
11. Awards and Press
If your company has received any local awards or attention from the press, be sure to include these on your site. These things make you look impressive to potential clients and can get you a few new sales, too.
12. Call To Action
One of the best ways you can increase is by including a call to action. This is a way you can tell site visitors exactly what you want them to do. Even something as simple as “Call us today” will get the job done. Be sure to add a call to action at the top of every page on your site.
13. Discounts
If you are offering any special discounts, promotions, or coupons, be sure to include them in a central location on your site. These discounts can also be quite effective at drawing in new customers. After all, a special discount can be the difference between a sale and a missed opportunity. Consider offering a free welcome consultation or a half priced dog walk. You could even go one step further and offer a discount for people who refer a friend to your service. This would bring in even more business for your dog walking business.
14. Basic SEO
You could have the most beautiful site design in the world but it won’t mean a thing if nobody finds it. SEO, or search engine optimization, are techniques you can use to make your website appear higher in the results in search engines. Some basic SEO methods include using keywords, naming your pages and URLs the right way, and including links. Be sure to add plenty of images and videos as well.
