You may not have wads of cash to spend on marketing tactics at the start of your business, but that shouldn’t stop you from getting your brand out in the market. Before the internet, there weren’t many ways available for business owners to market their products at a low cost. But now, the Web makes it possible to promote your business without spending a lot of money. To prove our point, we’ve put together a list of 5 ways to promote your business online.
#1 Build Your Website
Your website will be the first impression for your business and it will either attract audience or turn them away. You must have a website that speaks to your customers, is professionally designed, easy in navigation and mobile-friendly. You should also include all the important pages that are necessary for a good website such as about, contact, testimonials, blogs, products, terms & conditions, etc.
#2 Use Local Listing Services
It is important to register your business on local listing services as it will make it easy for people to find you. If you use Google Places to register your business, it’ll show up in Google Search and on Google Maps as well. You can follow the step-by-step process to easily register your business.
You should also register on the Yahoo’s business database called “Yahoo Local” and that of Microsoft’s Bing to increase your online presence.
#3 Prioritize Blogging
Blogging may seem inconvenient or time consuming, but it offers one of the most cost-effective ways to reach vast swath of people. Create and maintain an editorial calendar. Focus on content that’ll attract your audience and speak directly to them. Don’t forget to update your stream frequently as an abandoned blog will leave you with nothing.
#4 Build a Strong Presence on Social Media
Mastering social media marketing is essential to build your online presence. Social media is a playing field with millions of consumers available to avail your services or purchase your products. All that is required is a powerful marketing strategy to turn them into customers.
Determine what social media channels your audience is most active on and from that decide the platforms you’ll be targeting. Experiment and play with your strategy to see what works and what does not. It will take time, but once you’ve mastered the game, customers will start pouring in from social media channels.
#5 Search Engine Optimization
In the online world, almost every marketer is aware of the importance of search engine optimization (SEO). If you master the SEO, you’ll be able to gain serious traction for your business. Imagine yourself having the power to send limitless traffic to any website you create.
SEO is not easy and a lot of time and effort is required to become the masters of the field. But once you’ve learned the techniques, you’ll be able to market any product without spending any money.
All these techniques will take some time so you shouldn’t expect to get instant traffic or instant sales. Be patient and good things will come your way. If you wish to find out more about promoting your business online then get in touch with us at Web Graphics And More.
